Work we have done on real businesses, with the numbers we actually recorded. No company is ever named.
A change agreed in April 2025 begins landing this year. Anyone still renewing certificates by hand is about to find out how often.
It is a common and usually historical arrangement. It also quietly halves the protection most companies believe they have.
Every part of an outbound system can be bought except the one that decides whether any of it works.
Google changed the rules in February 2024. Microsoft followed in May 2025. Neither announcement reached the businesses it affects, and the gap shows up the moment you measure it.
We ran the same four checks on 95 companies in one industry, on one morning. The results were worse than we expected, and the reason they stay broken is more interesting than the faults themselves.
Ready to move from ad-hoc selling to systemic revenue generation? Let's identify where the engine is leaking opportunity — and build the system designed to fix it.
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