Blog

What we measure, and what it keeps telling us.

Work we have done on real businesses, with the numbers we actually recorded. No company is ever named.

Certificate renewal is about to become somebody's job

A change agreed in April 2025 begins landing this year. Anyone still renewing certificates by hand is about to find out how often.

Two domains, one company, and only one of them protected

It is a common and usually historical arrangement. It also quietly halves the protection most companies believe they have.

You cannot buy a sending reputation

Every part of an outbound system can be bought except the one that decides whether any of it works.

The inbox rules changed. Most companies never noticed.

Google changed the rules in February 2024. Microsoft followed in May 2025. Neither announcement reached the businesses it affects, and the gap shows up the moment you measure it.

What we found on 95 company websites

We ran the same four checks on 95 companies in one industry, on one morning. The results were worse than we expected, and the reason they stay broken is more interesting than the faults themselves.

Next step

Let's structure your growth.

Ready to move from ad-hoc selling to systemic revenue generation? Let's identify where the engine is leaking opportunity — and build the system designed to fix it.

Randhir Manekar
Randhir ManekarSales & business development partner

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