Selected work

Strategy is only valuable when it produces results.

01 · Case study

Global project controls conference

The world's largest project controls conference, endorsed by five professional institutions. Global Program Manager on the engagement, owning commercial delivery across four concurrent markets (London, Washington DC, Melbourne and Dubai) with full per-market profit and loss accountability.

Project controlsCost engineeringSchedulingRiskEarned value
Markets
United Kingdom, United States, Australia, United Arab Emirates
Completed
20,000+Prospects managed
3,800+Registrations
19%Pipeline conv.
45%Email open rate
Case study
Four markets,
run concurrently.
  • LondonUnited Kingdom
  • Washington DCUnited States
  • MelbourneAustralia
  • DubaiUnited Arab Emirates
Full per-market P&LGlobal programme
Work we have run
  • Project Controls ExpoLondon · Washington DC · Melbourne · Dubai
  • AICRA, All India Council for Robotics & AutomationAICRA · five-property event portfolio
  • DeliverIQOur own ventureLive sessions · PM Tools · CRM · 48 templates
The AICRA ecosystem

AICRA, the All India Council for Robotics & Automation, is India's apex body for robotics and automation: 4,500+ members and STEM labs in 2,000+ schools. Our founder leads revenue and business development across its event portfolio.

  • AICRA Global AI Summit & Awards (GAISA)
  • India International STEM Education Fest (IISEF)
  • Startup Ka Mahakumbh
  • Robotic Skill Center (RSC)
  • India STEM Lab
  • India First Startup Mission
  • NIRA
  • International Federation of Esports (IFES)
  • FutureTech Media

GAISA, AICRA’s AI summit, has been promoted by Indian embassies abroad and listed on the Government of India’s IndiaAI portal.

Conferences we worked for were endorsed by
  • Project Management Institute (PMI)
  • Association for Project Management (APM)
  • Association of Cost Engineers (ACostE)
  • Australian Cost Engineering Society (ACES)
  • Engineering Construction Industry Training Board (ECITB)
AI we build with
  • Claude
  • ChatGPT
  • Gemini
  • Canva AI
  • Hugging Face
Systems we build on
  • HubSpot
  • LinkedIn Sales Navigator
  • Google Analytics
  • Supabase
  • Razorpay
  • Vercel
  • Brevo
  • Zoho
  • Next.js
  • Smartlead
  • Apify
  • Bitrix24
  • Buffer
  • Gmail
  • GitHub
  • Python
  • Node.js
  • Remotion
02 · Current

AICRA · five-property event portfolio

Head of Revenue Intelligence and Business Development, leading commercial strategy across a five-property event portfolio spanning artificial intelligence, startups, STEM education, robotics and esports. Building the rate cards, the pipeline structure and the international sales channel from a standing start.

Artificial intelligenceStartupsSTEM educationRoboticsEsports
Scope
Sponsorship, exhibition, delegate, awards and international channel
In progress
5Properties
PortfolioCommercial ownership
In buildRate cards
GlobalChannel scope
Current
Five properties,
one rate card.
  • Artificial intelligenceSummit & awards
  • StartupsExpo & investor forum
  • STEM educationFestival
  • RoboticsWorld championship
  • EsportsCommunity summit
SponsorshipExhibitionDelegateAwardsChannel
03 · Own venture

DeliverIQ

A live-learning business for project professionals, taken from an idea to a running commercial operation, then productised into software. The tools product and the deliverability CRM are both live and selling.

Live learningSubscription SaaSDeliverability CRMTemplate library
Operating
4Product lines
48Templates shipped
LiveTools & subscription
LiveDeliverability CRM
Own venture
04 · Strategic advisory

Future revenue infrastructure

In discussion with two enterprise businesses on installing the Revenue Operating System across their global commercial teams. Scoping stage, no engagement signed.

Strategic advisoryRevenue architecture
Stage
Discovery and scoping across international commercial teams
Under discussion
Discovery instrument
Three questions,
every stage.
StageDefinedOwnedMeasured
Position
Acquire
Convert
Scale
Twelve answers per teamThe first gap is the leak Run it on yours →

Strategy without implementation becomes another document nobody opens.

The work connects the two: the diagnosis, and the thing that gets installed because of it.

Global markets

Revenue systems don't stop at the border.

Different markets carry different buying behaviour, pricing tolerance, channels and sales cycles. The system has to adapt without breaking. That is a design problem, not a translation problem.

Operating markets

  • IndiaBase of operations. Fastest iteration loop, tuned first.
  • United KingdomLargest annual target. Dense competition for attention.
  • United StatesLonger, procurement-heavy cycle. Its own qualification bar.
  • AustraliaSmall and tightly networked. Seniority over volume.
  • United Arab EmiratesRelationship-led. Follow-through beats sequence volume.

Target markets

  • CanadaAdjacent motion. Expected to inherit the US playbook.
  • Saudi ArabiaInstitutional buying, long lead times, high deal value.
  • MalaysiaRegional hub economics with a different channel mix.
  • SingaporeConcentrated and senior. Precision over reach.
  • VietnamEmerging demand, early category education required.
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